What Is the “Lidl Middle”? Why Shoppers Call This Grocery Section a “Never-Ending Treasure Hunt”


Ali Domrongchai

Ali Domrongchai, a Southern-raised, Brooklyn-based food writer, grew up around her family’s Thai restaurant that sparked her initial love for food. (Fun fact: her grandparents briefly ran a Thai grocery store in the 70s). In this space, her curiosity on the role that food plays in building community lead her to pursue a Bachelor’s of Arts in American Studies with a focus on the ways in which pad Thai affects the Thai American experience at the University of North Carolina at Chapel Hill.

She joins The Kitchn as an Associate Editor for the Groceries vertical. Before this role, she held staff positions at Food & Wine, Travel + Leisure, and Allrecipes. Her words and recipes have also been featured in Cook’s Country, Simply Recipes, and EatingWell. Oh, and most importantly, she can’t go more than a few hours without a sweet treat.





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