Utah Mammoth reveal new sweaters, logo in full NHL rebranding

The Utah Hockey Club is no more.

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.

“More than 10,000 years ago, herds of mammoth claimed Utah as their home and, ever since, the mammoth has embodied strength, momentum, and an earth-shaking presence – qualities that are brought to life by the passion of Utah’s hockey fans and that mirror the franchise’s bold emergence into the NHL. In a process driven by the community, the Utah Mammoth name was chosen by fans during a 13-month process involving four rounds of fan voting and more than 850,000 votes,” began a statement on the team’s website Wednesday.

The team also released this video on social media:

“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey team. When it came to naming the team, we did something unprecedented – going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos. We love the passion of the people of Utah and the way they showed up for the team during its inaugural season and the energy they brought to voting on its permanent identity,” said Ryan and Ashley Smith, owners of the Utah Mammoth.

“From day one, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state. The community chose the Utah Mammoth, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”

Here’s the franchise’s new sweaters. Yay or nay on these?

The main logo for the franchise will be the “Mountain Mammoth” logo, which contains subtle nods to the state of Utah. According to the team, the logo “captures the fierce power of the mammoth mid-charge, tusks up, and ready to attack. Within the mark are nods to the state, including the Wasatch Mountain Range and snow-capped peaks that form the beast’s crown; the shape of Utah, which is subtly embedded in the mountain silhouette; and the curved tusk to form a bold ‘U.’”

The team also released secondary logos, as well as a team badge:

The most fascinating aspect of the announcement might just be a new font, for the typeface enthusiasts among us. “Accompanying the visual identity is a unique custom-designed typeface, Mammoth Sans, which features a 10-degree forward slant that mirrors Utah’s mountainous terrain and reflects the team’s relentless pursuit of progress.”

The team will also introduce a mascot for home games next season, in the months to come.