The makers of the canned food just released a gochujang-flavored Spam. The spicy condiment operates as one of the ligaments to the backbone of Korean cooking. The red chili paste infuses depths of deliciously pungent and concentrated notes into anything you blend it in.
The Kitchn spoke with Jennesa Kinscher, the senior brand manager for the Spam brand, to understand why their team decided to focus on this particular flavor.
“The choice to feature Gochujang as a flavor for this latest Spam brand release was inspired by its rising popularity in the U.S., with more people embracing its bold, rich taste. As a key ingredient in many Korean recipes, Gochujang has become a favorite among younger consumers seeking adventurous global flavors,” Kinscher says.
To get your hands on the gochujang-flavored Spam, head over to Costco, where it’s being sold exclusively. A pack of eight 12-ounce cans costs $23.99.
It’s only been a few hours since the launch of this gochujang-flavored Spam, and shoppers are already running to Costco to try it out. One user on TikTok posted a taste test, concluding, “I can’t say I like this more than the original because nothing beats the original, but it’s a pretty darn good flavor. You can taste the umami, gochujang’s sweet and savory, and a little kick.”
The official Spam account posted a teaser on Instagram, alerting its fans to the release. One person commented, “Okay, fine. I’m going to renew my Costco membership,” while another user mentioned, “Ummmmm, I need to find this. Yuuum.”
If you suddenly feel the urge to make a quick trip to your local Costco, you should do it fast. This gochujang-flavored Spam will be on shelves for a limited time only, and given the overwhelming hype and excitement brewing around this new launch, it’ll likely sell out quickly. We asked the Spam team if there were plans to keep this product on the shelves indefinitely. Kinscher shared, “Enthusiasts are already snapping it up, and we’re excited about the potential to bring more to market in the future.”
