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The Trust Pickle

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Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?

You really do.

It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world’s tried to convince us all that we are.

  • Wanna get your Q’s A’d in a future episode?

  • Perhaps you wanna sponsor an episode? (Hint, hint…)

Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.

Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.

See you soon,


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