You see, back in February, Trader Joe’s asked shoppers to vote on the newest coated pretzel flavor. There were four options: Mocha Latte, Chocolate Donut, Peanut Butter and Jelly, and Birthday Cake. Of the thousands of responses, Mocha Latte won with 32% of the vote. I, for one, am thrilled with the outcome of the election. (TBD if TJ’s ends up launching a Birthday Cake flavor, which came in second with 29%, and fans seem to also want that flavor, too.)
